Meet our CEO, Sheilesh Shah

Meet our CEO, Sheilesh Shah. Sheilesh has always been fascinated by the holistic benefits of Ayurveda. Sheilesh credits his father, Maganlal, for inspiring this love of traditional herbal plants within him. Sheilesh is highly regarded in the British-Asian business community for his thirty years as Managing Director and Partner of global ethnic foods company Fudco. Originally founded by his father Maganlal in 1978, Sheilesh headed the company from 1991 until 2021. In 2021, the foods division under FUDCO was sold to Vibrant Foods and Sheilesh retained ownership of his three natural health and beauty brands under the newly formed Ayurveda Wellness Limited. We are proud to promote diversity in business and are certified as an Ethnic Minority-owned Business. Ethnic Minority-owned Businesses represent just 7% of all British enterprises, meaning that Ayurveda Wellness holds a unique and vital position in the UK business world.

  • Sheilesh Shah

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    FOUNDER

    Sheilesh is AWL's founder. Also known as Shi, from the moment he wakes to the moment he sleeps, he is passionate about natural skincare and the benefits of plant based ingredients for our internal health as well as our skin. Shi's love of plants comes from his father, Maganlal, an Ayurvedic practitioner who founded Fudco, a global supplier of the finest Indian nuts and spices. After the sale of the business in December of 2021, Shi founded AWL.

  • Tanya Myers-Shah

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    BRAND DIRECTOR

    Tanya is AWL's Brand Director. She leads our team’s endeavours by steering us in the right direction at all times, whilst leading our US market expansion. In her free time, Tanya loves spending time with her husband Sammy and exploring California where she has recently relocated to. Tanya is particularly famed within the company for her listening skills and ability to impart words of wisdom.

  • Reshma Shah-Oulton

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    SENIOR COMMERCIAL MANAGER

    Reshma is AWL's Senior Commerical Manager. She manages our key accounts in the UK and UAE. When she's not being a supehero mum, Reshma spends her days cooking up delicious feasts for all her family and friends, relaxing with her husband Charles, and being a member of the Oshwal community.

  • Jignesh Patel

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    SALES AND ACCOUNTS MANAGER

    Jignesh is AWL's Sales and Accounts Manager and our in-house spiritual guru. Jigu is often the first person in the office and the last one out, and is highly respected in the company for his devotion to Hinduism. A devotee of Shree Swaminarayan Mandir in London, Jigu spends his time outside of work practising daily Yoga and volunteering at our local Shree Swaminarayan Temple, one of the most beautiful temples outside of India and one which we highly recommend visiting, no matter your faith as all are welcome.

  • Amber Khalid

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    BRAND EXECUTIVE

    Amber is AWL's Brand Executive. She manages all aspects of Marketing, assists with eCommerce development and lends a helping hand to everyone in the office whether it be sales, new product development or training. Amber studied global prosperity at UCL, steering her path to join a sustainable, eco-conscious company like ours. In her free time, Amber enjoys traveling with her friends, drawing and taking lots of naps.

  • Aldrin Fernandes

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    OPERATIONS MANAGER

    Aldrin is AWL's Operations Manager. He leads our production schedules, payroll, and warehouse stock management within the UK and beyond, managing our entire supply chain and inventory. Originally from Goa, Aldrin enjoys spending time with his two young daughters and his wife, and is pictured here with his wife on their last holiday.

  • Aydin Cubuk

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    SALES MANAGER

    Aydin is AWL's Sales Manager. He's our out-of-office comedian; when he's not cracking a joke with Shi, he's usually on the road making sure every AWL retail display looks perfect. Aydin's a family man and loves a good summery holiday getaway. Aydin worked with Fudco for 28 years, looking after the independent retail market and multiple stores sector.

  • Maria

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    WAREHOUSE MANAGER

    Maria is AWL's Warehouse Manager, and is the first friendly face the team greet every morning when they arrive at our Head Office. Softly spoken, kind-hearted and generous, Maria is a gentle presence in AWL's warehouse with a smile that lights up the room! Outside of work, Maria is the mother of twin daughters and is originally from Goa, where she regularly returns on family holidays.

  • Romaldo

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    WAREHOUSE ASSISTANT

    Romaldo helps keep AWL's warehouse running, making sure orders are picked and packed on time. Before moving to London, Romaldo gained a degree in Electrical Engineering in India, and his hobbies include listening to music, especially Konkoni songs!

  • Darcy Carson-Keane

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    ECOMMERCE MANAGER

    Darcy is AWL’s ECommerce Manager. He manages our brand websites, making sure they look and feel groovy for an optimal customer experience. Originally from New Zealand, Darcy studied product design at the Auckland University of Technology. In his free time, you can find Darcy snowboarding across the world, hiking through Europe and playing football with his mates in East London.

  • Daniela Rho

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    CUSTOMER RELATIONSHIP EXECUTIVE

    Daniela is AWL's Customer Relationship Executive. She friendly supports our customers by sharing the love for our brands. She's Italian, speaks Spanish and likes Latin Fitness, every now and again you can find her on the dance floor, spicing up the night with some Salsa.

  • Kiara Alles-Shah

    Kiara Alles-Shah

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    SOCIAL MEDIA & COMMUNICATIONS ASSISTANT

    Meet Kiara, our awesome Social Media & Communications whiz! She's the creative force behind our online vibe, making sure things are both cool and connected. Kiara's not just all about work though—she's a skincare guru, so our team is basically glowing thanks to her tips. Outside the digital world, she's all about those chill walks, soaking up nature's good vibes. And guess what? Kiara's got her own Instagram dedicated to skincare wisdom. Check out @healing.with.ki for all the glow-up secrets she's sharing.